Concept : To become one of the brands that updates Japanese culture
A “heritage-oriented” Japanese icon product brand for present-day and future Japan, ignoring images and assumptions from other perspectives.
A brand for Japanese people and Japanese culture lovers around the world. Art design that reinjects the colors and aesthetic sense of Japanese culture
into modern life and everyday scenery.
This essential project, aiming to bring together the work of Speed8, a producer with a wide range of interests, from IT and food and beverage to the arts.
The theme transcends business and is at the level of “way of life.” It infuses modern life with the calming colors of rich culture and deep-rooted ideals.
Designed by Zensui Narita, this is a bold combination.
Conveying original Japanese tradition, beautiful space, and beautiful colors from the streets of Tokyo.